EU-ABC | 10 September 2025 — The EU-ASEAN Business Council (EU-ABC) published the eleventh edition of its annual EU-ASEAN Business Sentiment Survey on 10 September 2025. Highlights from the survey findings include:
- ASEAN is top region for economic opportunity for third consecutive year despite global shocks; scores well in other indicators of business confidence, including importance to global revenues, business expansion plans, relocation destination for EU businesses
- Vietnam, Indonesia, Malaysia and Thailand seen as top markets in Southeast Asia, but smaller share of respondents indicate plans to increase trade and investment regionwide
- Survey gathered 474 responses from representatives of European businesses in its eleventh edition, displaying continued positive sentiment towards ASEAN over the past decade, but also signs of concern over increasing geoeconomic uncertainty, slow regional integration in ASEAN and inadequate engagement from EU institutions
